When Monica and James moved into their new suburban home, they were excited to finally have a place they could call theirs. However, their joy was quickly overshadowed by the daunting task of furnishing their space. As first-time homeowners with a limited budget, they didn’t know where to start. The couple wanted stylish furniture to make their house feel like a home without breaking the bank. After some research, Monica stumbled across the room place, a furniture retailer that promised quality, style, and affordability. With the convenience of complete room sets and budget-friendly payment options, The RoomPlace became their one-stop shop. By the end of the week, Monica and James had transformed their empty house into a warm, inviting space filled with furniture they loved—and still had room left in their budget.
For families like Monica and James, the room place has become a go-to destination for furniture shopping. With over 100 years of history, this Midwest-based furniture retailer has grown steadily by providing high-quality, stylish furniture at affordable prices. Today, The RoomPlace operates 28 stores across Illinois, Indiana, and Wisconsin and offers various services including room packages, financing options, and next-day delivery (The RoomPlace, 2023). In this article, we’ll explore the unique appeal of The RoomPlace, its most popular products, and how it stands out in the competitive furniture retail market.
A Century of Growth: The RoomPlace’s History and Expansion
the room place traces its roots back to 1912, when Sam Berman, a young entrepreneur, opened a small furniture store on the North Side of Chicago. Initially, it was a modest family-owned business known for offering reliable and affordable furniture to residents. Over time, the company expanded its inventory and began providing complete room packages, offering customers a simple, cost-effective way to furnish entire rooms. This concept of selling complete room sets has remained a cornerstone of The RoomPlace’s business model, allowing customers to decorate an entire room without selecting each piece individually.
Today, the room place operates primarily in the Midwest and serves as a one-stop destination for customers seeking stylish, affordable, and space-conscious furniture. The company’s mission is clear: to offer well-designed, high-quality furniture at prices that won’t break the bank. According to Furniture Today, The RoomPlace has maintained steady revenue growth in recent years, with an estimated annual revenue of $225 million in 2022 (Furniture Today, 2023).
The Unique Appeal of Room Packages
One of the room place key selling points is its focus on offering complete room packages. Whether you’re furnishing a living room, bedroom, or dining area, the store provides curated sets designed to complement one another stylistically and functionally. The company’s commitment to affordability and convenience is evident in these bundled packages, which allow customers to save money and time.
According to a survey by the Home Furnishings Association (HFA), 62% of furniture shoppers find it challenging to coordinate pieces across different brands and collections (HFA, 2022). RoomPlace addresses this pain point by offering pre-designed room sets that help customers achieve a cohesive look without the stress of mixing and matching individual items. These room packages also appeal to budget-conscious shoppers, as buying furniture in sets typically results in savings compared to purchasing individual pieces.
For instance, the room place popular 3-piece living room sets often include a sofa, loveseat, and chair or ottoman, giving customers everything they need to furnish a space for around $1,200-$1,500—an unbeatable price in today’s furniture market (The RoomPlace, 2023).
Quality and Style for Every Budget
One of the primary concerns for furniture buyers is finding a balance between quality and affordability. In an era where many retailers offer inexpensive but low-quality furniture, the room place aims to provide durable, stylish pieces that offer long-term value. According to Statista, the average American household spends around $8,176 on furniture and home furnishings annually (Statista, 2023). With this level of expenditure, consumers are looking for furniture that lasts while still fitting within their budget.
The RoomPlace offers a variety of furniture collections that cater to different tastes and budgets. From modern and minimalist designs to classic, traditional styles, the retailer provides furniture that appeals to a wide audience. Their inventory includes sofas, sectionals, beds, dining sets, mattresses, and accent pieces, giving customers plenty of options. Moreover, The RoomPlace collaborates with reputable manufacturers to ensure its products meet high-quality standards.
Their selection of adjustable beds is a standout offering. These beds have become increasingly popular due to their versatility and health benefits. These beds are ideal for customers looking for customizable comfort, and the room place provides them at competitive prices compared to larger national chains. The International Sleep Products Association (ISPA) reported that adjustable beds have seen a 20% increase in sales over the past three years as more consumers prioritize sleep quality and comfort (ISPA, 2023).
Flexible Financing Options and Customer-Friendly Services
Another reason the room place is so popular with customers is its commitment to providing flexible payment options. Purchasing furniture is often a significant investment, and many customers appreciate the ability to spread out payments over time. According to Furniture Today, more than 45% of shoppers in the U.S. utilize financing options when making larger furniture purchases (Furniture Today, 2023).
The RoomPlace offers a variety of financing options, including interest-free financing for up to 60 months, making it easier for customers to afford large purchases. In addition, the retailer has a layaway program and a revolving credit plan, designed to make the furniture-buying process more accessible for customers with different financial needs.
Customer satisfaction is further enhanced by the room place next-day delivery service, available on many products. This fast turnaround time is a major advantage in an industry where delivery wait times can often stretch into weeks or even months. The convenience of quick delivery, competitive pricing, and financing options have made The RoomPlace a popular choice for families looking to furnish their homes efficiently and affordably.
E-Commerce and the Role of Online Shopping
In recent years, the room place has made significant strides in expanding its online presence. With the rise of e-commerce, many customers now prefer the convenience of shopping from home, and The RoomPlace has adapted by offering a user-friendly website with a comprehensive catalog of products. According to a report by eMarketer, online furniture sales accounted for 25% of total U.S. furniture sales in 2022, which is expected to continue growing (eMarketer, 2023).
the room place website allows customers to browse entire room packages, individual furniture pieces, and a wide range of home décor items. In addition to detailed product descriptions and high-quality images, the site offers online-exclusive deals and the ability to customize items, ensuring that customers have a seamless shopping experience from start to finish.
Sustainability and Corporate Responsibility
As more consumers become environmentally conscious, businesses in every sector are being held to higher standards regarding sustainability. RoomPlace has recognized this shift and has started to integrate sustainability into its business practices. The company has implemented eco-friendly initiatives such as recycling programs for packaging materials and partnering with manufacturers that prioritize sustainable sourcing.
According to a 2023 Nielsen report, 73% of consumers prefer to shop from companies that align with their values on sustainability and corporate responsibility (Nielsen, 2023). By focusing on these areas, The RoomPlace stays ahead of the curve and appeals to the growing segment of eco-conscious shoppers.
Conclusion: Why The RoomPlace Stands Out in a Crowded Market
The RoomPlace has successfully evolved in a competitive and ever-changing market for over a century. By offering quality, affordability, and style in one package, the retailer has built a reputation as a trusted source for home furnishings in the Midwest. From complete room packages to flexible financing options and fast delivery services, The RoomPlace prioritizes the needs of its customers, helping families create beautiful, functional homes without overspending.
For first-time homeowners like Monica and James, the room place offers furniture and peace of mind—a way to transform a house into a home. And for many customers, that’s what makes this retailer stand out. Whether furnishing an apartment or redecorating your forever home, The RoomPlace offers something for everyone at prices that fit any budget.
