It was a brisk fall afternoon when the Thompson family searched for the perfect furniture for their new home. After years of living in a small apartment, they had finally purchased their dream house—a cozy suburban home with just enough space for their growing family. But the excitement faded slightly as they stepped into the living room for the first time. The walls were bare, the space empty. They knew they needed more than just a couch; they needed a home filled with warmth, comfort, and style that reflected their family’s personality. That’s when they discovered HOM Furniture, a store that felt more like a partner in their journey to transform an empty house into a home. Little did they know their search for the perfect furniture would lead them to one of the most well-regarded furniture retailers in the Midwest.
For many families like the Thompsons, HOM Furniture has become the go-to destination for realizing their interior design dreams. With a wide selection of quality furniture, a commitment to affordable pricing, and an emphasis on customer satisfaction, HOM Furniture has built a reputation for helping people find furniture and a sense of home.
The Origins of HOM Furniture: From Humble Beginnings to Regional Success
Founded in 1973, HOM Furniture began as a small waterbed store in Coon Rapids, Minnesota, called Waterbed Room. It might seem like a modest beginning, but the company stood out for its customer-centric approach and dedication to quality, even in its early days. By the mid-1980s, as waterbeds waned in popularity, the company pivoted toward more traditional furniture and expanded its offerings. Thus, HOM Furniture was born, ready to cater to a growing market of homeowners looking for style, comfort, and affordability.
Today, HOM Furniture has grown into one of the largest furniture retailers in the Midwest, with 17 superstore locations across Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota. Despite its expansion, the company has remained true to its roots—offering various furniture styles while focusing on customer satisfaction and community engagement.
HOM Furniture by the Numbers: A Retail Giant in the Midwest
HOM Furniture has seen remarkable growth since its inception, becoming a cornerstone of furniture retail in the region. According to a report by Furniture Today, the company ranks among the Top 50 Furniture Retailers in the United States. With estimated annual sales of around $450 million in 2022, HOM Furniture is a significant player in the national furniture industry. Their growth has been steady, averaging about 10% year-over-year sales growth in the past decade.
The company has not only grown in terms of revenue but also terms of footprint. HOM Furniture’s superstores typically range from 75,000 to 150,000 square feet, offering a vast selection of furniture, mattresses, and home décor across all categories. Each store is a one-stop shop for customers looking to furnish their entire home—from living rooms and dining sets to bedrooms, home offices, and outdoor spaces.
Their impressive range of brands, including proprietary collections like Uptown Urban and Thomas Cole and national brands like Serta, Tempur-Pedic, and La-Z-Boy, caters to various tastes and budgets. The company’s dedication to offering something for every customer has been critical to its success.
The HOM Shopping Experience: Quality, Service, and Affordability
For many customers, what sets HOM Furniture apart is its wide selection of products and the overall shopping experience. The company prides itself on creating a stress-free, no-pressure environment where customers feel comfortable exploring their options.
Jeff Spence, a longtime HOM customer, recalls his experience: “Walking into HOM Furniture, you feel like they’re not just trying to sell you something; they’re trying to help you find the right pieces for your home. The sales team is knowledgeable, but they let you take your time. I never felt rushed or pressured.” This sentiment is echoed by many customers, with the American Customer Satisfaction Index (ACSI) giving HOM Furniture a 4.7-star rating in 2023 for its service and in-store experience.
Additionally, HOM Furniture offers flexible financing options, ensuring quality furniture is accessible to more families. Their HOM Platinum Card allows customers to finance their purchases over time, making it easier to invest in high-quality pieces without overwhelming their budgets. This commitment to affordability and a focus on quality has helped solidify HOM Furniture’s reputation as a trusted brand for homeowners across the Midwest.
Furniture for Every Room: HOM’s Versatile Offerings
One of HOM Furniture’s defining features is its offerings’ breadth. Whether you’re looking to furnish an entire home or searching for a single statement piece, HOM has options to suit a wide range of tastes and styles. Their product lines span traditional, modern, rustic, industrial, and everything else.
Living Rooms
The living room is often the heart of the home, and HOM Furniture provides a wide selection of sofas, sectionals, recliners, and accent chairs. Their in-house brand, Uptown Urban, features sleek, modern pieces that appeal to city dwellers and suburbanites alike. In contrast, their Farmhouse Collection offers rustic charm, with cozy textures and natural materials that bring warmth and character to any space.
Dining Rooms
HOM also excels in dining room furniture, offering an array of dining tables, chairs, buffets, and bar stools. Their selection ranges from traditional wooden sets to sleek, contemporary designs. Their trendy Thomas Cole collection offers stylish, durable dining pieces crafted from solid hardwoods.
Bedrooms
HOM Furniture offers a wide range of bed frames, mattresses, dressers, and nightstands for the bedroom. They carry mattresses from top brands like Tempur-Pedic, Purple, and Sealy, ensuring customers get the best possible sleep. Their bed frames and storage solutions, from upholstered headboards to space-saving under-bed drawers, allow for customization and functionality.
Home Office and Outdoor Living
In response to the rise in remote work, HOM has expanded its offerings of home office furniture, providing ergonomic office chairs, desks, and organizational units. Additionally, their outdoor furniture collections offer durable and stylish solutions for patios and backyards, making HOM a go-to destination for furnishing indoor and outdoor spaces.
Sustainability: HOM Furniture’s Commitment to the Environment
As consumers become more eco-conscious, HOM Furniture has taken steps to reduce its environmental footprint. The company has incorporated sustainable practices in its product sourcing and operations. Many of their furniture pieces are made from sustainably harvested wood and eco-friendly materials, and the company has invested in energy-efficient lighting and recycling programs in their stores.
HOM Furniture also partners with brands that prioritize sustainability. For example, Canadel, a Canadian brand featured in HOM stores, uses wood from sustainably managed forests and employs environmentally friendly manufacturing practices. HOM’s commitment to sustainability has been well-received by its customer base, aligning with broader trends in the industry toward eco-friendly home furnishings.
According to a report by Statista, the demand for sustainable furniture has grown by 29% over the past five years, and HOM has positioned itself as a leader in this area, meeting consumer demand for environmentally responsible products.
HOM Furniture’s Role in the Community
Beyond furniture, HOM is deeply committed to the communities it serves. The company actively supports local charities and organizations, including Habitat for Humanity and various children’s hospitals across the Midwest. Their “Donate and Do Good” program encourages customers to donate gently used furniture, which HOM helps distribute to needy families through partner organizations.
HOM Furniture has also been involved in disaster relief efforts. In 2020, the company donated over $200,000 worth of furniture to families affected by Minnesota and North Dakota flooding. These charitable efforts reflect HOM’s commitment to giving back and supporting the communities that have helped them grow.
The Future of HOM Furniture: Expanding Horizons
As HOM Furniture continues to expand its footprint across the Midwest, the company remains focused on providing high-quality furniture at affordable prices. With plans to open new stores in Wisconsin and South Dakota, HOM is poised for continued growth in the coming years.
In addition to physical expansion, HOM has made significant investments in its e-commerce platform, allowing customers to browse and purchase products online. With the online furniture market expected to reach $79 billion by 2025 (according to Statista), HOM Furniture’s robust digital presence positions it well for future success.
Conclusion: HOM Furniture’s Commitment to Comfort, Quality, and Community
HOM Furniture’s journey from a small waterbed store to a regional furniture powerhouse is a testament to its commitment to quality, affordability, and customer satisfaction. For over 50 years, HOM has helped families like the Thompsons find furniture that transforms houses into homes. Whether through its wide selection of products, dedication to sustainability, or community-driven initiatives, HOM Furniture remains a trusted name in the furniture industry—one that will undoubtedly remain a staple in the Midwest for years to come.
